How to Kickstart Your Digital Product Business – Beginner Application Guide

Discover the ultimate toolkit on how to kickstart your digital product business! From high-converting landing pages with systeme.io to stunning designs with Canva, and secure connections with Atlas VPN. Learn more about keyword research with SEMrush and Ahrefs. Read on for the top applications and platforms to ensure your success in the digital marketplace.

*No claim to completeness. It is an overview of the programs that I use or find helpful. It is important that you find your own way. 

Topic Overview:

1. Market-Research Tools 
2. Creating your Product
3. Marketing your Products 
4. Finding the right place to sell your product
5. The Freedom of Working from Anywhere
6. Project Management

1. Market-Research Tools

For keyword research and competitor analysis, SEMrush and Ahrefs are among the best in the industry. Both platforms offer valuable insights into search volumes, keyword difficulty, and backlink analysis, helping you understand your target audience and optimize your digital products for better visibility. 

Pros SEMrush:

• Comprehensive keyword research tools
• Competitor analysis for strategic insights
• Detailed domain and backlink analysis

Cons SEMrush

• Pricing can be steep for beginners.

Pros Ahrefs:

• Extensive database of backlinks and keywords
• Intuitive interface for a user-friendly experience
• Regularly updated data

Cons Ahrefs:

• High-level plans may be expensive for small businesses.

A free alternative and maybe even best to start with is Google Trends Keyword Planner. You can simply research search Volume and Competition for your relevant keywords and matching alternatives. With Marmalead and eRank you can also use two other Programs that provide specific insights in the Etsy Keyword Search and SEO connected to your own shop on Etsy. 

2. Creating your product

Pros: 

• Beginner-friendly
• A wide selection of free design elements.
• Collaborative features for team projects.
• All you need for creating stunning Designs without professional experience

Cons:

• Some premium elements come with an additional cost of the premium membership.

3. Marketing your Products 

When it comes to marketing your products so they look attractive to the customer, with for example real-life pictures, etc. Envato’s PlaceIt is a great choice to begin with. To showcase your designs in a real-world context, PlaceIt is a valuable tool. This platform allows you to create stunning mockups of your digital products on various devices and settings, making your product presentations more engaging and appealing to potential customers.

4. Finding the right place to sell your Products 

Before you start selling your product you need to decide, if you want your own Website or Landing page to sell or use a Marketplace like Etsy to sell your Products to a big Audience. 

Both options come with their pros and cons. 

1. Etsy

As a leading online marketplace for handmade and digital products, Etsy is an ideal platform for reaching a vast audience. It allows you to publish your digital products, such as digital art, printable planners, or digital downloads, and leverage its massive user base to gain exposure and sales.

Pros:

• Established and trusted marketplace.
• Dedicated audience interested in digital products.
• Easy to set up and manage a shop.

Cons: 

• Transaction fees may impact your profit margins.
• Etsy has the authority to delete your store, resulting in the permanent removal of all your listed products at any time.
• The competitive marketplace can make it challenging for new sellers to gain visibility without substantial marketing efforts.

2. Starting your own Website or Landing page 

• Hostinger
  • Having a strong online presence is essential for any digital product business. Hostinger offers an easy-to-use website builder, ensuring you can quickly set up and customize your website without technical expertise. It provides reliable hosting services with excellent uptime, ensuring your site is always accessible to customers. Hostinger is probably the easiest tool to start your own Website or Blog – I find it very intuitive and they support your journey with a lot of “Hostinger Tutorials” in case you struggle with something! 
  • Pros: 
    • Affordable hosting plans suitable for startups.
    • User-friendly website builder.
    • 24/7 customer support.
    • A big variety of ready to use Templates 
  • Cons:
    • Limited advanced features compared to high-end hosting providers.
    • Starting with 0 Audience 
    • Creating everything from scratch
• Systeme.io
  • Systeme.io is a comprehensive platform that caters to all your landing page and sales funnel needs. With its user-friendly interface and customizable templates, you can easily create high-converting landing pages and sales funnels to drive leads and sales. It offers seamless integration with popular marketing tools and analytics, empowering you to track and optimize your campaigns effectively.

• Cons:
  • Advanced features may require a steeper learning curve for beginners.
  • While the platform is feature-rich, it may be overwhelming for beginners, requiring a learning curve to utilize all its functionalities effectively.

5. Freedom of Working from Anywhere

Pros:

• Enhanced Security: AtlasVPN employs robust encryption protocols, safeguarding your data and communications from cybercriminals, hackers, and other prying eyes.
• Global Access: With a vast network of servers worldwide, AtlasVPN offers unrestricted access to region-locked content, allowing entrepreneurs to browse, collaborate, and conduct business effortlessly from any location.
• Easy to Use: Its intuitive interface and simple setup make AtlasVPN an accessible choice for entrepreneurs, even those with limited technical knowledge.

Cons:

• Limited Free Version: The free version may have data or speed limitations, which could impact heavier internet usage for some entrepreneurs.
• Customer Support: Some users have reported that the customer support response times can be delayed, potentially causing inconvenience for those requiring immediate assistance.

In conclusion, AtlasVPN is a must-have tool for new entrepreneurs looking to work flexibly and securely from any corner of the globe. Its strong security features, global server network, and user-friendly interface make it an excellent choice for entrepreneurs on the move. Although the free version has some limitations, the overall benefits of AtlasVPN far outweigh its drawbacks, making it a valuable addition to any entrepreneur’s toolkit.

6. Project Management: Asana or Trello

Proper project management can be a huge asset when running a digital product business.

Asana Pros

• Flexible project views (list, board, timeline)
• Great for team collaboration
• Integration with other tools

Asana Cons

• Can be overwhelming with features

Trello Pros

• Simple drag-and-drop interface
• Easy to get started with

Trello Cons

• Limited features in the free plan

Takeaway: 

Starting your digital product business requires careful planning, creativity, and the right set of tools. With systeme.io for effective sales funnels, Canva for stunning designs, Hostinger for building your website, PlaceIt for realistic mockups, Atlas VPN for secure connections, and Etsy as your marketplace, you’re well-equipped to make an impact in the digital space. Additionally, companies like SEMrush and Ahrefs provide invaluable keyword research insights to help you position your products strategically.

Embrace these applications, analyze their pros and cons, and incorporate them into your workflow. It’s important to maybe even test a few different programs before you find your personal set of websites and apps that gives you the best framework for your business!

Remember that success in the digital product business requires consistent effort, adaptation to trends, and a keen understanding of your target audience. Armed with the right tools and determination, you can transform your ideas into a thriving and profitable digital product business.

Happy selling!

I also recommend reading my next Blog Post on how to build an Email List and why it is essential for a successful online business.